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A great handrail to writing my own story! o Amazon Отличный ориентир для написания моей собственной истории! Hieno opaskaide oman tarinani kirjoittamiseen! En bra ledstång för att skriva min egen historia! A great handrail to writing my own story!A fabulous book of its own kind about business entrepreneurship. Very pleasant reading causing a huge amount of highlight notes to my reading archive MyeBooks. Now 84, I had in addition to my office of economics lecturer at the Helsinki School of Economics, my own business Enterprise 1970-1996 selling 100 thousand copies of my three versions of a textbook of economics and the computer program AJKA, a macroeconomic model of the economy of Finland. Reading Webdesigner, on every page of it memories of my own business popped up in my mind, quite especially of my own Richie Esa, who took care of the whole business leaving me the updating of the books, 27 editions of these three and some others. Our business was also a real enterprise, something between Dave and Richie, me being Dave and Esa being Richie. Without Esa the outcome would have been zero. Our motivation was, however, not so strongly the big money as the sales of our products. According to my mind, our business gave to me an addition of some 30 percent to my income and I was able to maintain a decent car with it. Me being the formal entrepreneur and Esa an employee, when closing the firm after 25 years, I had bad conscience wondering whether Esa's share of the income was fair up to his decisive contribution. Giant thanks to Rob Anthony O'Rourke for reviving these pleasant five-star memories. Big pleasure sending them also to my Richie Esa! Отличный ориентир для написания моей собственной истории!Замечательная книга о предпринимательстве в бизнесе. Очень приятное чтение, вызывающее огромное количество заметок в моем архиве чтения MyeBooks. Сейчас мне 84 года, и, помимо кабинета лектора экономики в Хельсинкской школе экономики, у меня было собственное предприятие Talousteos 1970-1996 годов, продающее 100 тысяч экземпляров трех моих версий учебника экономики и компьютерной программы AJKA, макроэкономической модели экономики. экономика Финляндии. Читая Webdesigner, на каждой его странице в моей голове всплывали воспоминания о моем собственном бизнесе, особенно о моем собственном Richie Esa, который заботился обо всем бизнесе, оставив мне обновление книг, 27 изданий этих трех и некоторых других. Наш бизнес также был настоящим предприятием, чем-то средним между Dave и Richie, я был Dave, а Esa - Richie. Без Esa результат был бы нулевым. Однако нашей мотивацией были не столько большие деньги, сколько продажа нашей продукции. На мой взгляд, наш бизнес дал мне прибавку примерно на 30 процентов к моему доходу, и с его помощью я смог содержать приличную машину. Я, будучи формальным предпринимателем, а Эса - служащим, закрывая фирму через 25 лет, испытывал угрызения совести, задаваясь вопросом, была ли доля Esa в доходе справедливой по сравнению с его решающим вкладом. Огромное спасибо Rob Anthony O'Rourke за то, что он возродил эти приятные пятизвездочные воспоминания. Большое удовольствие отправить их также моему Ричи Эсе! Hieno opaskaide oman tarinani kirjoittamiseen!Aivan mahtava kirja yrittäjyydestä. Erittäin miellyttävää luettavaa aiheuttaen valtavan määrän merkintöjä muistiinpanoihini MyeBooks -lukuarkistossani. Nyt 84-vuotiaana minulla oli Helsingin kauppakorkeakoulun taloustieteen luennoitsijan viran lisäksi oma yritys Talousteos 1970-1996, joka myi 100 tuhatta kopiota kolmea versiota taloustieteen oppikirjastani ja tietokoneohjelmaa AJKA, Suomen kansatalouden ekonometrista makromallia. Kun luin Webdesigneria, sen jokaisella sivulla tuli mieleen muistoja omasta liiketoiminnastani, varsinkin omasta Richie Esasta, joka huolehti koko liiketoiminnasta ja jätti minulle kirjojen, 27 painoksen ja muutaman muun päivityksen. Liiketoimintamme oli myös todellinen yritys, jotain Daven ja Richien väliltä, minä Dave ja Esa Richie. Ilman Esaa tulos olisi ollut nolla. Motiivimme ei kuitenkaan ollut niin vahvasti raha kuin tuotteidemme myynti. Mieleni mukaan liiketoimintamme lisäsi minulle tulojani noin 30 prosenttia ja pystyin pitämään sillä kunnollisen auton. Kun olin virallinen yrittäjä ja Esa työntekijä, lopettaessamme yrityksen 25 vuoden jälkeen minulla oli huono omatunto, ja mietin, oliko Esan osuus tuloista kohtuullinen hänen ratkaisevaan panokseensa nähden. Suuret kiitokset Rob Anthony O'Rourkelle näiden miellyttävien viiden tähden muistojen elvyttämisestä. Suuri ilo lähettää ne myös Richie Esalle! En bra ledstång för att skriva min egen historia!En fantastisk bok i sitt eget slag om företagsentreprenörskap. Mycket trevlig läsning som orsakade en enorm mängd höjdpunkter i mitt läsarkiv MyeBooks. Nu 84, hade jag förutom min tjänst som ekonomilärare vid Helsingfors handelshögskola, mitt eget företag Talousteos 1970-1996 som sålde 100 tusen exemplar av mina tre versioner av en lärobok i ekonomi och datorprogrammet AJKA, en makroekonomisk modell av Finlands ekonomi. När jag läste webbdesigner, på varje sida av det, dök upp minnen från mitt eget företag, särskilt om min egen Richie Esa, som tog hand om hela verksamheten och lämnade mig uppdateringen av böckerna, 27 upplagor av dessa tre och några andra. Vår verksamhet var också ett riktigt företag, något mellan Dave och Richie, jag var Dave och Esa var Richie. Utan Esa hade resultatet varit noll. Vår motivation var dock inte så starkt de stora pengarna som försäljningen av våra produkter. Enligt min mening gav vår verksamhet mig ett tillägg på cirka 30 procent till min inkomst och jag kunde behålla en anständig bil med den. Jag som formell entreprenör och Esa anställd, när jag stängde företaget efter 25 år hade jag dåligt samvete och undrade om Esas andel av inkomsten var rättvis upp till hans avgörande bidrag. Stort tack till Rob Anthony O'Rourke för att återuppliva dessa trevliga femstjärniga minnen. Stort nöje att skicka dem också till min Richie Esa!
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Huomautukset Remarks ЗамечанияPagetop |
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| 1. ORourke-WebDesigner-ajk*$0 | ??? | |
| 2. 1,129,129,sta,eng,20211003,20211005,5,Rob Anthony O'Rourke: The $1,000,000 Web Designer Guide | ??? | |
| 3. Amazon Link to source of purchased ebook... | ??? | |
| 4. eng Link to Ajk review at source of purchased ebook... | ??? | |
| 2 | 0001 | Contents |
| 4 | 000101 | Note from the Author |
| 8 | 0002 | INTRODUCTION A Tale of Two Web Designers |
| 8 | 000201 | Meet Dave |
| 12 | 000202 | Meet Ricky |
| 16 | 000203 | A Simple Question |
| 17 | 000204 | Freelancing is a Step in the Right Direction |
| 18 | 000205 | So how do you play the freelancing game to win? |
| 21 | 000206 | The Success Logic |
| 26 | 000207 | Meet the Coach |
| 30 | 000208 | How to Best Use This Book |
| 34 | 0003 | SHIFTING YOUR MINDSET |
| 35 | 0004 | Chapter 1—Sell a Result, Not a Website |
| 35 | 000401 | Dave’s Lost Opportunity |
| 37 | 000402 | A Valuable Lesson |
| 39 | 000403 | Ricky’s Mindset Shift |
| 40 | 000404 | View Websites as Tools of the Trade |
| 43 | 0005 | Chapter 2—Business Owners Always Care Most About Their Core Business Needs |
| 44 | 000501 | The Never-Ending Business “To-Do List” |
| 47 | 000502 | A Win for Ricky |
| 51 | 000503 | Business Needs Come First. Everything Else Comes Second. |
| 57 | 0006 | Chapter 3—The Market Pays You for the Value You Create |
| 58 | 000601 | What Is Value? So, what do I mean by value? |
| 59 | 000602 | How Does a Website Create Value? |
| 60 | 000603 | People Pay for Value |
| 65 | 0007 | Chapter 4—If You Think Like a Business Owner, You Will Succeed TAKING ACTION |
| 66 | 000701 | See Life Through Their Eyes |
| 75 | 0008 | Chapter 5—Become a Professional Problem Solver |
| 83 | 0009 | Chapter 6—Have Conversations that Focus on Problems and Frustrations |
| 89 | 0010 | Chapter 7—Start Where Your Trust Is Highest |
| 99 | 0011 | Chapter 8—Leverage Your Past Results to Land Bigger Projects PARTING ADVICE |
| 109 | 0012 | Chapter 9—Reinvest in Skills that Help You Create More Value |
| 113 | 0013 | Chapter 10—Keep the End Goal in Mind |
| 117 | 0014 | Chapter 11—Don’t Delay |
| 119 | 0015 | Chapter 12—You’re Not Alone |
| 127 | 001501 | Thank you! |
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1 (8) This book is designed to be read in a few hours but to have a lasting impact over the next few years of your business journey. 2 (8) Question: Why do some web designer freelancers achieve great success while others fail? 3 (12) With a slight hesitation, he pulled up the email address of his former manager to see if his old company was hiring. 4 (12) As his graduation date inched closer, he again thought of his desire to escape the rat race. 5 (16) With a slight hesitation, he pulled up the email address of his former manager to see if his old company was hiring. 6 (16) Why do some web designers, like Ricky, achieve great success while others, like Dave, fail? 7 (21) 1) The best way to reach long-term success is as a business owner. 8 (22) Logic #1: Your end goal should be to become a successful business owner. Becoming a business owner allows you to succeed in life without requiring never-ending amounts of your personal time or energy. 9 (22) 2) The way to become a successful business owner is by first learning to solve problems and provide value. 10 (24) Logic #2: The way to become a successful business owner is by first learning to solve problems and provide value. To succeed as a business owner, you need real skills, training, and experience. 11 (24) 3) One of the best places to learn the bigger business skills needed to succeed is through first learning to run a profitable web design business. 12 (25) All you need is the ability to take action and an internet connection. As long as you have those, you can start to learn the basics of web design. It has zero risks and plenty of upside potential. There are a lot of other reasons why running a web design business 13 (25) Logic #3: If you are looking for a place to get started building real business skills, then consider looking at how the right approach to web design can make this possible. 14 (25) Remember, your end goal should not be to become a long-term web designer but to use web design to become a successful business owner. 15 (26) The main goal of this book is, instead, to help you think differently, and then (and only then) show you how to take action. 16 (30) This book is broken down into three distinct sections. 17 (30) Chapters 1–4 are the Mindset chapters. The information in these chapters is absolutely essential. It is necessary to really take your time as you read these pages to make sure you fully understand the material before moving on to the next section. 18 (35) Chapters 5–8 are the Action chapters. Here, we still scratch the surface of the steps you need to take to become a successful freelance web designer and beyond. It is necessary to read these chapters only if you have made it through the Mindset section. In the last section, Chapters 9–11, you will find Parting Advice and Wisdom. In the last chapter, Chapter 12, you will find additional resources available to you through Fox Web School. 19 (37) You are not selling websites. You are selling results. To a business owner, the results your website can get them is all that matters. 20 (37) a website is only ever a tool. 21 (38) Most other web designers miss this. They focus on their price or how many pages they can build or the advanced features they can design. They miss the big picture, and the business owner doesn’t buy it. Instead, you should always be thinking: What results does the business owner desire? What are they really looking to get when they spend their money? 22 (40) “So, how can you use a website to help him get more clients?” Ricky did not know the answer yet, but his wife’s question did shift his way of thinking. 23 (40) When you tell the dentist about your toothache woes, will you be thinking about what brand of drill he is going to use, or what type of chair you will sit in during the appointment? No! Of course not. 24 (42) Mindset Shift Recap: #1: Sell a result, not a website. A website is only ever a tool. 25 (43) Not design, coding or technical aspects. 26 (44) To land clients who are willing to pay you more than the going rate on Fiverr, you need to be doing more to help their business than just creating a basic website. You need to be able to help them tackle and solve their top business problems. 27 (45) Design and code may be what web designers consider to be top priorities, but they are not so in the world of business. 28 (45) Knowing what we know about Pete’s business, let’s take a look at his business to-do-list. 29 (45) #1. Get new clients 30 (45) #2. Improve monthly revenue 31 (45) #3. Figure out long-term plan to attract more clients 32 (45) #4. Pay off some of the business’ credit card balance 33 (45) […] 34 (45) #205. Fix photocopier ink issue #206. Update website images and text #207. Take down Christmas lights #208. Check in with Sammy about this year’s local golf tournament 35 (46) • Priority #1: Get new clients ASAP so that he can continue to pay all of his current employees, as well as his other business expenses. Getting new clients will buy him some time to figure out what he can do next. • Priority #2: Start improving revenue consistently, so he does not have to constantly worry about his firm going out of business each month. Improving revenue is the second most important task after accomplishing priority number #1. And where is the website? 36 (46) it is way down the list at #206. 37 (48) A few months later, Kim added her own positive review to their website. And she made sure to tell all of her friends about her great experience. 38 (48) • Confusing layout; the site is difficult to navigate • The information on the site focuses on how Pete’s business started 20 years ago but doesn’t focus on the quality of their work • There are no reviews • The only pictures on the website are photos of Pete’s workshop • No “Team” page • There is a “Contact Us” page, but it doesn’t motivate people to call. This page also contains information on where delivery truck drivers should go, which is distracting to a potential customer 39 (48) Ricky felt ready to come up with a solution. 40 (49) The whole time Pete spoke, Ricky listened diligently and jotted some notes in his legal pad. After speaking at length about his business situation, Ricky was surprised when Pete said he did not think that a redesigned website would be the answer to his problems. 41 (50) Ricky took a second, and then he began to speak. “Thanks for sharing, Pete. I can tell you care deeply about your employees and will do anything to keep them with the business,” said Ricky. “I can completely understand your hesitation about a website being the answer to your problems.” 42 (51) We can use your website to feature pictures of your renovations, your team, reviews, and more. This way, people can see the amazing work you do and your affordable prices without having to step foot in the store. This means that you don’t lose out on potential clients who go to your competitors before you even get a chance to talk to them personally.” 43 (51) As you can see, Ricky had a completely different outcome from his meeting with Pete than Dave did. The reason for this is because Ricky spoke to his business needs, while Dave did not. He knew that the importance of design and technical aspects came second to sales and business growth. 44 (56) Mindset Shift Recap: #1: Sell a result, not a website. A website is only ever a tool. #2: Business owners always care most about their core business needs; not design, coding, or technical aspects. 45 (62) Always Speak the Language of Value 46 (64) Mindset Shift Recap: #1: Sell a result, not a website. A website is only ever a tool. #2: Business owners always care most about their core business needs; not design, coding or technical aspects. #3: The market pays you for the value you create; not your time, effort, background, or education. 47 (67) Ricky Thinks Like a Business Owner 48 (70) Mindset Comes First. Action Comes Second. 49 (77) Solving Problems Is Your Mission 50 (77) what you DO, but not who you ARE. 51 (80) Side Note: Problem Solving Makes You Rich 52 (82) Taking Action Recap: #1: Become a professional problem solver. Make this your number one priority. 53 (84) Gain Permission 54 (92) The Difference Between Trusting a Person and Trusting a Business 55 (93) The Chicken and the Egg Dilemma 56 (100) Let Your Past Results Speak for Themselves 57 (101) Ricky Leverages Past Results, While Dave Does Not 58 (102) makes sure to highlight the following accomplishments: 59 (102) 1. The website builds trust with potential clients. 60 (102) 2. The website makes it easier to attract potential sales leads. 61 (102) 3. The website reduces employee workload. 62 (102) 4. The website was tailor-made for Pete’s business. 63 (104) Mindset Shift Recap: 64 (109) My first piece of advice is simple: as you are developing your freelancing career, make sure to continually reinvest in skills that help you create more value in the market. 65 (110) Instead, focus on learning skills like these: • Sales • Copywriting • Communicating • Effective self-management • Negotiating • Developing sales funnels • Email marketing • Market analysis 66 (112) Technical skills only make you suitable to be an employee or freelancer, but business skills make you far more likely to be a business owner or entrepreneur. To make sure you win long-term, develop your business and sales skills. 67 (112) Parting Advice Recap: #1: Reinvest in skills that help you create more value. 68 (113) Take a look back at our 3-Step Success Logic from the beginning of the book: 1. The best way to reach long-term success is as a business owner. 2. The way to become a successful business owner is by first learning to solve problems and provide value. 69 (113) 3. One of the best places to learn about business is through web design. 70 (116) Parting Advice Recap: #1: Reinvest in skills that help you create more value. #2: Keep the end goal in mind. 71 (118) Parting Advice Recap: 72 (118) #1: Reinvest in skills that help you create more value. 73 (118) #2: Keep the end goal in mind. 74 (118) #3: Start small and start NOW. 75 (120) Accelerate your progress with the help of others 76 (123) • Watch the free Fox Web School YouTube channel: https://www.youtube.com/foxwebschool 77 (123) • Join our email list for more free resources: https://foxwebschool.com/newsletter 78 (123) this book comes with a series of emails to help you put what you’ve just learned into action; sign up here: https://foxwebschool.com/extrahelp 79 (124) As much as we love web design (and we do!), we always see it more of a launching pad than an end destination. Our end goal is always for our students to use their web design experience to go on to even bigger and better things (like Ricky did). 80 (126) To learn about the Fox Sales Legends coaching program, with student reviews, program details and pricing, just go here: https://foxwebschool.com/foxsaleslegends/ 81 (126) Now it’s time to go beyond feeling inspired. It’s your turn. So go out and take advantage of the mindset shifts and the action steps that we’ve discussed. And if you want the support of other people, you know that Fox Web School has your back! |
| 1 | 20211003 | +50p | =51p | 40% | ******************** |
| 2 | 20211004 | +32p | =83p | 64% | ******************************** |
| 3 | 20211005 | +44p | =127p | 98% | ************************************************* |